One of the newest strategies is Voice Marketing, which is becoming established with the advancement of artificial intelligence technology. More and more people are using voice assistants in their daily lives, so you can use them to position your brand.
In this sense, you should know what voice marketing is and the most efficient way to use it in your business. For this reason, we bring you some good voice marketing strategies recommended by experts, so that you can put them into practice.
What is Voice Marketing?
It is a marketing strategy in which devices or voice assistants are used to position your product or brand. Among the best-known and used by people are Alexa, Siri, Cortana, and Google Assistant.
These programs work with artificial intelligence, carrying out actions requested by users, as long as it is within their programming.
Within the world of marketing, voice assistants have begun to gain importance, because they are increasingly used to search the internet.
This is mainly due to its incorporation into electronic devices, Smartphones. Smartphones often incorporate a voice assistant, which they use regularly to access information on the web more quickly.
Voice marketing strategies:
With the use of virtual voice assistants, the marketing and SEO positioning of websites is beginning to take a turn. When people speak, they do so with longer and more complex sentences than when they write, so content and strategies must adapt.
Voice marketing professionals offer some recommendations for strategies you can apply to position yourself better.
The intention is to use voice assistants to achieve better visualization when searching through this channel:
Design your content to answer questions
One of the first things you need to understand is that the way the user searches with the voice assistant is very different from the written format.
It is key that you have a question-and-answer session in your content, which provides the client with the exact information they are looking for.
You have to focus on those questions that are most frequently asked or that may be most relevant to improve the user experience.
You have to take these new search formats into account, to adjust your content. Remember that a voice assistant will give a single answer to the user and you must work to have your business appear in this search.
Improve the content
Although developing blogs with informative content is a strategy more focused on traditional searches, you should not neglect your content. The intention is that you provide concrete answers to what the client is looking for.
When creating content, use phrases that answer questions that may arise from the client. For example, a cosmetics store must answer if its products are suitable for vegans or a restaurant if it has a special menu for celiacs.
You can do it in your FAQ section, but also include it in your content, which will help search engines detect you. In addition, he prefers to make short texts, that provide valuable information and with language that helps empathize with the user.
An important change in the SEO approach with voice marketing is that long-tail keywords are prioritized. This is because the user, when communicating with a voice assistant, does so more naturally as if they were talking to a friend.
Thus, you should work more on key phrases, since this way you will respond more quickly to the person’s needs. If you have a business selling artisanal bread, a traditional search would be.
Don’t neglect meta tags
The well-known metadata are HTML codes that Internet search engine spiders read, giving them a general description of the subject of the page. Furthermore, in traditional written searches, it is the user’s first approach to the content.
To work on voice marketing, you must focus strictly on what you offer in your content. Likewise, keep your business information updated, mainly on Google My Business, since most searches by voice assistants tend to be local.
Don’t know how to implement all this effectively? Contact us, Digital Specialist can be the ally you need.